Social Computing, Behavioral Modeling, and Prediction
Social computing concerns the study of social behavior and context based on computational systems. Behavioral modeling reproduces ...
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Social Customer Relationship Management : Fundamentals, Applications, Technologies / Rainer Alt , Olaf Reinhold
Presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...
Lire la suiteSocial Engineering: How Crowdmasters, Phreaks, Hackers, and Trolls Created a New Form of Manipulative Communication
From the phone phreaks of the 1970s to Anonymous, how how hackers deploy persuasion, helpfulness, manipulation, and deception ...
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Technology and Global Public Health
explores the pivotal role played by technology over the past decade in advancing global public health and health care. At ...
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The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces / Wilson Ozuem, Silvia Ranfagni
Explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...
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The Illegal Trade of Medicines on Social Media
evaluates the impact of situational crime prevention measures implemented by social media platforms to identifying, blocking, ...
Lire la suiteThe Impact of social media on Syrian Consumer Behavior بلال يحيى نبيل الطباخ ؛ محمد وائل سمير كوجان ؛ شاهين عامر جبارة ؛ إشراف د. فيكتوريا خنوف
The aim of this paper is to empirically research the degree of influence of social media on consumer behavior from a marketing ...
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The Narrative Subject Storytelling in the Age of the Internet
This book considers the stories of adolescents and young adults from different regions of the world who use digital media ...
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The Palgrave Handbook of Digital Russia Studies
This handbook presents a multidisciplinary and multifaceted perspective on how the ‘digital’ is simultaneously changing ...
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The Psychology of Silicon Valley Ethical Threats and Emotional Unintelligence in the Tech Industry
This book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech ...
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
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Trade Unions on YouTube
Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms ...
Lire la suiteTwitter als Basis wissenschaftlicher Studien : Eine Bewertung gängiger Erhebungs- und Analysemethoden der Twitter-Forschung = Twitter as a basis for scientific studies: an evaluation of common survey and analysis methods in Twitter research
Fabian Pfaffenberger evaluates the scientific usefulness of Twitter by considering several common survey and analysis methods. ...
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lire la suiteUnderstanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with ...
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Undocumented Migrants and their Everyday Lives The Case of Finland
This monograph provides an overview of the everyday lives of undocumented migrants, thereby focusing on housing, employment, ...
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Your Post has been Removed Tech Giants and Freedom of Speech
This book argues established democratic norms for freedom of expression should be implemented on the internet. Moderating ...
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